Last year we wrote about the launch of a new sober dating app called Loosid, which seemed primed for success. Well now 15 months later, it has proven to be one of the big success stories of the COVID-19 quarantines. While most small businesses have struggled to stay afloat during this time, Loosid greatly exceeded its initial business expectations; reporting over 1.5 million dating interactions over the past year.
Yahoo Finance broke this latest news, with a detailed article about Loosid’s recent prosperity. For reference, Loosid operates much like Tinder or Match; working as a tool to connect singles who have successfully beaten an addiction. The app’s founder, MJ Gottlieb, dealt with substance abuse in his own life and aimed to make a dating service that taps into the recovery community.
Their initial launch received quite a bit of coverage, both for Loosid’s mission and the unique tech it was implementing to generate compatible matches. Beyond that, the app scored big headlines in the recovery community for its outspoken support (which included treatment resources and live chats for people who may be struggling).
Now it appears as though Loosid’s hard work has paid off. In 2020, it saw a 3000 percent increase in messages among members. Millions of new users signed on, leading a massive amount of successful connections. And if that weren’t enough, Gottlieb and his team were declared one of the World’s Most Innovative Companies of 2020 by the popular business magazine, Fast Company.
Whether or not the pandemic had anything to do with this latest Loosid success is debatable. But the fact remains, that during these last 12 months people flocked to the app and found it to be a lifeline for navigating the dating scene during COVID-19. And thanks to their positive mission, these connections helped steer people away from using during quarantines; with support and love from new relationships.
“We saw a huge increase in people coming to the Loosid platform once the pandemic hit,” Gottlieb told Yahoo following this latest news. “We are grateful that our app gave them the tools and support to maintain their sobriety during this past year. It is exciting that so many of our members also made love connections during the pandemic and some even resulted in marriage.”
Gottlieb also pointed out that this app isn’t just for people in recovery. Anyone looking to embrace a sober lifestyle, whether you have used before or not, is welcome to participate. You can learn more about Loosid by visiting their official site.