Rockstars Create Watches To Fight Addiction
Who doesn’t love a gorgeous designer watch? Now imagine purchasing one and having a portion of your dollars used to help people battling addictions. It’s definitely a win/win in our book and made even more special by the fact that several notable music stars are getting behind the movement.
The Rock LTD Collection is a series of high-end timepieces designed by the likes of Elton John, Dave Grohl and Iggy Pop. It is also put out in conjunction with MusiCares, a charitable entertainment organization which we’ve talked about many times in our blogs.
Each signature watch should be on shelves in time for the holidays and, though pricey, exemplify the luxury and the style of their famous designers. 30 unique pieces will be sold in total, costing around $1,200 to $1,800 each. One very special piece will include elements from late Soundgarden frontman Chris Cornell, who himself battled drug and alcohol addictions.
Cornell’s watch features portions of his famous guitar strap and will only be available via auction at a special New York MusiCares event (with all proceeds going to their addiction charity). Chris’ widow, Vicky, told Rolling Stone that she was especially proud to make the donation and is making recovery education a major goal for their family.
“Addiction is a disease, and we lose far too many loved ones to the illness each day,” she told the online site. “MusiCares is a crucial organization and the MusiCares MAP Fund 100 percent supports the music community in its fight to protect those battling this affliction.”
Nixon, the parent company behind Rock LTD, echoed Vicky’s statement and revealed that they are especially proud to be part of this project.
“This is what Chris would want and we are happy to get behind it,” CEO Chad DiNenna told Rolling Stone.
As an example of Nixon’s handiwork, below are few of the other custom watch designs. Guns N’ Roses guitarist Slash built a sharp, black timepiece with a few extra spikes to emphasize the “rock star” lifestyle.
And below that, is the design from Metallica frontman James Hetfield. You can see some metal flourishes in this one, which definitely symbolize his hard rock edge.
As we mentioned before, the full Rock LTD Collection arrives in December. But that doesn’t have to stop anyone from touring the official Nixon website and picking out a few designs that may work for the stockings.
This is definitely a fantastic initiative and we are proud to share this early Christmas list with our readers. And remember, if $1,000 and up is too steep for your pocketbook that is completely understandable. But when it comes to holiday giving, perhaps a smaller donations to orgs like MusiCares can help.