Billboard Advertising Hopes To Bring Awareness To Overdoses

Billboard Advertising Hopes To Bring Awareness To Overdoses

If you’ve been following the movie awards season, then you’re probably aware of the critically-acclaimed film Three Billboards Outside Ebbing, MissouriThe concept behind it is pretty simple. A mother, dissatisfied with how law enforcement is handling her daughter’s murder, erects several giant billboard ads to garner attention. Interestingly enough this tactic is also happening in real life, with distraught parents paying for their own outdoor advertisements to address overdoses and the opioid epidemic.


Ohio resident Lenora Lada is a prime example of this and has received a significant amount of press coverage for her actions to bring awareness to the cause. Last year, her 26-year-old son, Trey Moats, OD’d in the backseat of a car after his friends were too scared to call paramedics. Outraged by their behavior (and the epidemic that took his life), Lada took swift action.


With her own money, Lenora paid for a roadside billboard in a major section of her town of Marietta. Emphasizing the importance of the state’s Good Samaritan law (which does not prosecute anyone calling 911 to report an overdose), it read “His Life Mattered: No Excuse For Not Calling 911 or Taking Someone to a Hospital.”


Truth be told, the circumstances of Moats’ death are especially tragic. Lada’s son had been riding around, getting high with friends when his lips began to turn blue. All of the passengers were afraid to dial 911 because they were using themselves, so they dropped Trey off at friend’s house then called his mother after the fact.


“I am asking for people to be accountable for not getting them help,” Lenora told local Ohio station, WBNS-TV. “When I got to the house he was laying on the ground. He was gurgling. Trey had already been at the house more than 20 minutes by the time I arrived.”


Though Moats was rushed to the hospital shortly thereafter, he died after admittance; suffering from multiple organ failure due to cardiac arrest. Not surprisingly, Lada was livid that he had not received treatment sooner. Though, according to the sheriff’s report, it is unclear whether Moats would have survived had he been rushed to the ER immediately.


Either way, it is definitely important to educate the public about saving lives amid the opioid crisis and particularly the Good Samaritan law. A majority of people are completely unaware that they are not at risk for calling 911 during an overdose emergency. Getting out that message alone, can make a world of difference.


To learn more about Lenora’s emotional mission, you can watch the full WBNS report below.

Valley Recovery Blog